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How to win campaigns : 100 steps to success /
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
London : Sterling, VA :
Earthscan,
2005.
|
| Materias: | |
| Acceso en línea: | Table of contents Contributor biographical information |
MARC
| LEADER | 00000cam a22000001a 4500 | ||
|---|---|---|---|
| 001 | ocm57613622 | ||
| 003 | OCoLC | ||
| 005 | 20220701141414.0 | ||
| 008 | 120124s2005 enka b 001 0 eng d | ||
| 035 | |a (Sirsi) i9781853839627 | ||
| 040 | |a DLC |c DLC |d UV# | ||
| 020 | |a 1853839620 | ||
| 020 | |a 9781853839627 | ||
| 020 | |a 1853839612 | ||
| 020 | |a 9781853839610 | ||
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a HN18 |b R67 2005 |
| 082 | 0 | 0 | |a 659 |2 22 |
| 100 | 1 | |a Rose, Chris, |d 1956- | |
| 245 | 1 | 0 | |a How to win campaigns : |b 100 steps to success / |c Chris Rose. |
| 260 | |a London : |a Sterling, VA : |b Earthscan, |c 2005. | ||
| 300 | |a xxiv, 231 p. : |b ilustraciones ; |c 23 cm. | ||
| 504 | |a Incluye referencias bibliográficas (p. [202]-224) e índice. | ||
| 505 | 0 | 0 | |g 1 |t How To Begin |g 1 -- |g 2 |t Communicating With Humans |g 21 -- |g 3 |t Campaign Research and Development |g 44 -- |g 4 |t Campaign Plans |g 66 -- |g 5 |t Organizing Campaign Communications |g 86 -- |g 6 |t Constructing Campaign Propositions |g 109 -- |g 7 |t Working With News Media |g 125 -- |g 8 |t Keeping A Campaign Going |g 139 -- |g 9 |t Old Media, New Media |g 151 -- |g 10 |t To Do And Not To Do |g 168 -- |g 11 |t The Bigger Picture |g 180. |
| 650 | 4 | |a Acción social. | |
| 650 | 4 | |a Medios de comunicación de masas. | |
| 650 | 7 | |a Persuasión (Psicología) |9 354409 | |
| 650 | 4 | |a Publicidad. | |
| 776 | 0 | 8 | |i Online version: |a Rose, Chris, 1956- |t How to win campaigns. |d London ; Sterling, VA : Earthscan, 2005 |w (OCoLC)606402059 |
| 776 | 0 | 8 | |i Online version: |a Rose, Chris, 1956- |t How to win campaigns. |d London ; Sterling, VA : Earthscan, 2005 |w (OCoLC)607610421 |
| 856 | 4 | 1 | |3 Table of contents |u http://catdir.loc.gov/catdir/toc/ecip057/2005003302.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://catdir.loc.gov/catdir/enhancements/fy1111/2005003302-b.html |
| 901 | |a Z0 |b UV# | ||
| 596 | |a 73 | ||
| 942 | |c LIBRO | ||
| 999 | |c 252977 |d 252977 | ||