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How to win campaigns : 100 steps to success /
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
London : Sterling, VA :
Earthscan,
2005.
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| Materias: | |
| Acceso en línea: | Table of contents Contributor biographical information |
Tabla de Contenidos:
- 1 How To Begin 1
- 2 Communicating With Humans 21
- 3 Campaign Research and Development 44
- 4 Campaign Plans 66
- 5 Organizing Campaign Communications 86
- 6 Constructing Campaign Propositions 109
- 7 Working With News Media 125
- 8 Keeping A Campaign Going 139
- 9 Old Media, New Media 151
- 10 To Do And Not To Do 168
- 11 The Bigger Picture 180.