Nudge : improving decisions about health, wealth, and happiness /

Detalles Bibliográficos
Autor principal: Thaler, Richard H., 1945-
Otros Autores: Sunstein, Cass R. (coautor.)
Formato: Libro
Lenguaje:English
Publicado: New Haven, Conn. : Yale University Press, c2008.
Materias:
Economía > Aspectos psicológicos.
Cambio (Psicología) > Aspectos económicos.
Toma de decisiones > Aspectos psicológicos.
Comportamiento del consumidor.
Acceso en línea:Table of contents
Publisher description
Contributor biographical information
Tabla de Contenidos:
  • Introduction
  • Biases and blunders
  • Resisting temptation
  • Following the herd
  • When do we need a nudge?
  • Choice architecture
  • Save more tomorrow
  • Naíve investing
  • Credit markets
  • Privatizing Social Security : smorgasbord style
  • Prescription drugs : Part D for daunting
  • How to increase organ donations
  • Saving the planet
  • Improving school choices
  • Should patients be forced to buy lottery tickets?
  • Privatizing marriage
  • A dozen nudges
  • Objections
  • The real third way.

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