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LEADER |
00000cam a2200000Ia 4500 |
001 |
ocn435988641 |
003 |
OCoLC |
005 |
20210828180310.0 |
008 |
130703s2009 mx abd b 001 0 spa d |
999 |
|
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|c 267003
|d 267003
|
020 |
|
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|a 9789701073421
|
020 |
|
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|a 9701073428
|
040 |
|
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|a UIA
|b spa
|c UIA
|d UV#
|
050 |
|
4 |
|a HF5415.127
|b F47 2009
|
100 |
1 |
|
|9 402698
|a Fernández Valiñas, Ricardo
|
245 |
1 |
0 |
|a Segmentación de mercados /
|c Ricardo Fernández Valiñas.
|
250 |
|
|
|a 1a ed.
|
260 |
|
|
|a México, D.F. :
|b McGraw-Hill,
|c 2009.
|
300 |
|
|
|a xvi, 156 p. :
|b il., mapas, tablas ;
|c 23 cm.
|
336 |
|
|
|2 rdacontent
|
337 |
|
|
|2 rdamedia
|
338 |
|
|
|2 rdacarrier
|
490 |
0 |
|
|a Educación
|
504 |
|
|
|a Incluye bibliografía (p. 145) e índice.
|
650 |
|
4 |
|a Segmentación del mercado.
|
650 |
|
4 |
|a Planificación estratégica.
|
901 |
|
|
|a Z0
|b UV#
|
902 |
|
|
|a DGBUV
|
942 |
|
|
|c LIBRO
|