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Publicidad creativa
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Spanish English |
| Publicado: |
México
: Prentice Hall Hispanoamericana,
©1998.
|
| Materias: |
MARC
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|---|---|---|---|
| 001 | SBUV040901 | ||
| 003 | UV# | ||
| 005 | 20220620145520.0 | ||
| 006 | a 000 0 | ||
| 008 | 991108s1998 mx 000 0 spa d | ||
| 020 | |a 9701700597 | ||
| 040 | |a DLC |b spa |c DLC |d UV# | ||
| 041 | 1 | |a spa |h eng | |
| 050 | 4 | |a HF5823 |b C36 | |
| 100 | 1 | |a Caples, John |9 433306 | |
| 245 | 1 | 0 | |a Publicidad creativa |c / John Caples ; tr., Alejandra Medrano |
| 260 | |a México |b : Prentice Hall Hispanoamericana, |c ©1998. | ||
| 300 | |a xxvi, 276 páginas |b : ilustraciones |c ; 23 cm. | ||
| 500 | |a Traducción de: Tested advertising methods. | ||
| 650 | 1 | 7 | |a Publicidad |9 4367 |
| 942 | |c LIBRO |2 lcc | ||
| 999 | |c 26869 |d 26869 | ||