The cultural dimension of international business /

Detalles Bibliográficos
Autor principal: Ferraro, Gary P.
Formato: Libro
Lenguaje:English
Publicado: Upper Saddle River, Nuw Jersey : Prentice Hall, c1998.
Edición:Third Edition.
Materias:
Empresas internacionales > Aspectos sociales.
Relaciones económicas internacionales.
Tabla de Contenidos:
  • Cultural anthropology and international business
  • Culture and international business a conceptual approach
  • Communicating across cultures: language
  • Communicating across cultures: the nonverbal dimension
  • Contrasting cultural values
  • Negotiating across cultures
  • Coping with culture shock
  • Developing global managers
  • Cross-cultural scenario discussions
  • Locating relevantcultural information.

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