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Marketing turístico /
Otros Autores: | |
---|---|
Formato: | Libro |
Lenguaje: | Spanish English |
Publicado: |
Madrid :
Pearson Educación : Prentice Hall,
c2011.
|
Edición: | 5a ed. |
Materias: |
MARC
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245 | 1 | 0 | |a Marketing turístico / |c Philip Kotler ... [et al.]. |
250 | |a 5a ed. | ||
260 | |a Madrid : |b Pearson Educación : |b Prentice Hall, |c c2011. | ||
300 | |a xxvi, 797 p. : |b il. col. ; |c 25 cm. | ||
500 | |a Traducción de: Marketing for hospitality and tourism. 3a ed. | ||
504 | |a Incluye bibliografías. | ||
650 | 4 | |a Hospitalidad |x Industria y comercio |x Mercadotecnia. | |
650 | 4 | |a Turismo |x Mercadotecnia. | |
700 | 1 | |a Kotler, Philip. |9 366745 | |
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