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Rhetoric online : the politics of new media /

The second edition of Rhetoric Online: The Politics of New Media has been extensively revised and expanded in order to systematically examine how rhetorical theory can be applied to political activity across a wide range of new media technologies. Warnick and Heineman study the web as a public spher...

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Detalles Bibliográficos
Autor principal: Warnick, Barbara, 1946-
Otros Autores: Heineman, David, 1979-
Formato: Libro
Lenguaje:English
Publicado: New York : Peter Lang, c2012.
Edición:2nd ed.
Colección:Frontiers in political communication ; v. 22.
Materias:

MARC

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245 1 0 |a Rhetoric online :  |b the politics of new media /  |c Barbara Warnick & David S. Heineman. 
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300 |a x, 170 páginas ;  |c 23 cm. 
490 1 |a Frontiers in political communication ;  |v v. 22 
504 |a Incluye notas bibliográficas. 
505 0 |a The Internet and the public sphere -- Critiquing new media discourse -- -- interactivity: its nature and functions in online communication -- Circulation and rhetorical uptake: viral video and Internet memes -- Intertextuality and web-based public discourse -- Rhetorically constituting identity through social media -- Anti-institutional politics online: activism, hacktivism, and digital confrontation -- Conclusion. 
520 |a The second edition of Rhetoric Online: The Politics of New Media has been extensively revised and expanded in order to systematically examine how rhetorical theory can be applied to political activity across a wide range of new media technologies. Warnick and Heineman study the web as a public sphere, touching on how websites, social media, smartphone applications, blogs, viral video, and web-based anti-institutional practices such as hacktivism impact everything from electoral politics to activism. Furthermore, they provide critical insight into how rhetoricians might consider existing theories of persuasion, identity, narrative, intertextuality, social movements, and more in the context of evolving new media technology. This edition contains completely new chapters on viral video, social identity and social media, and anti-institutional politics online. 
650 4 |a Retórica  |x Aspectos políticos  |z Estados Unidos. 
650 4 |a Internet  |x Aspectos políticos  |z Estados Unidos. 
650 4 |a Persuasión (Retórica)  |9 354393 
700 1 |a Heineman, David,  |d 1979- 
830 0 |a Frontiers in political communication ;  |v v. 22. 
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