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| LEADER |
00000cam a2200000 i 4500 |
| 001 |
ocn642679275 |
| 003 |
UV# |
| 005 |
20220620145521.0 |
| 008 |
140512s2010 mx a 001 0 spa d |
| 999 |
|
|
|c 275952
|d 275952
|
| 020 |
|
|
|a 9789701066331
|
| 020 |
|
|
|a 9701066332
|
| 040 |
|
|
|a UIA
|b spa
|e rda
|c UIA
|d UV#
|
| 050 |
|
4 |
|a HF5821
|b T73 2010
|
| 082 |
|
4 |
|a 659
|
| 100 |
1 |
|
|a Treviño Martínez, Rubén
|9 366458
|e autor
|
| 245 |
1 |
0 |
|a Publicidad :
|b comunicación integral en marketing /
|c Rubén Treviño Martínez.
|
| 250 |
|
|
|a Tercera edición.
|
| 264 |
|
1 |
|a México, D.F. :
|b McGraw-Hill,
|c [2010].
|
| 264 |
|
4 |
|c ©2010.
|
| 300 |
|
|
|a xxvii, 274 páginas :
|b ilustraciones ;
|c 27 cm.
|
| 336 |
|
|
|a texto
|2 rdacontent
|
| 337 |
|
|
|a sin medio
|2 rdamedia
|
| 338 |
|
|
|a volumen
|2 rdacarrier
|
| 500 |
|
|
|a Incluye índice.
|
| 650 |
|
7 |
|a Publicidad
|9 4367
|
| 650 |
|
4 |
|a Comunicación en mercadotecnia
|9 357367
|
| 902 |
|
|
|a DGBUV
|
| 942 |
|
|
|c LIBRO
|2 lcc
|
