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Marketing management : analysis, planning and control
Incluye bibliografias.
Autor principal: | |
---|---|
Formato: | Libro |
Lenguaje: | English |
Publicado: |
Englewood Cliffs, N. J. :
Prentice-Hall,
1967.
|
Materias: |
MARC
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082 | 4 | |a 338.33 |b K87 | |
050 | 4 | |a HF5415.13 |b K67 | |
100 | 1 | |a Kotler, Philip |9 366745 | |
245 | 0 | |a Marketing management |b : analysis, planning and control |c / Philip Kotler. | |
260 | |a Englewood Cliffs, N. J. : |b Prentice-Hall, |c 1967. | ||
300 | |a 628 p. |c ; 24 cm. | ||
520 | |a Incluye bibliografias. | ||
650 | 4 | |a Mercadotecnia |x Administración. | |
596 | |a 14 | ||
942 | |c LIBRO |6 _ | ||
999 | |c 28279 |d 28279 |