Cargando…
Bobby Oswinski's social media promotions for musicians : the manual for marketing yourself, your band, and your music online.
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Burbank, CA :
BOMG Publishing,
©2013.
|
| Materias: |
Tabla de Contenidos:
- It's called promotion. The meaning of self-promotion
- Social media and the music world
- Online word of mouth
- Your social media strategy. It's a big social media world
- The big picture
- Developing your online strategy
- The center of your online universe
- The steps to a successful online strategy
- Developing your brand. What is a brand?
- The three pillars of a successful brand
- Developing your brand
- I'm with the brand
- Brands and social media
- Creating your killer website. Elements of a successful site
- Website SEO techniques
- Website measurement techniques
- Summing it up
- Creating your mailing list. Mailing list overview
- Using a mailing list service
- The email subscribe form
- Crafting a successful email newsletter
- The best times to email
- Frequency of emails
- Gig reminders
- Building your mailing list
- Using Facebook for marketing. The difference between a personal and fan page
- What should I say?
- Crafting a promotional post that works
- The Facebook like
- Facebook guidelines to observe
- Promoting posts
- Using Facebook ads
- Marketing with Twitter. Twitter basics
- Your Twitter profile
- Using Twitter for promotion
- Sharing photos, songs and video on twitter
- Tweet frequency
- The best time to tweet
- Twitter measurement
- Twitter commerce with Chirpify
- Twitter tips and tricks
- Setting up a blog. Blogging overview
- Blogging platforms overview
- Blog design
- The template
- Layout
- Header
- Profile
- Your RSS feed
- What to write about
- The secrets to a successful blog
- Blog SEO
- Promoting your blog
- Tying your blog to your website
- Making money with your blog
- Marketing with YouTube. YouTube by the numbers
- Creating a YouTube channel
- Optimizing your YouTube channel
- Optimizing your videos
- In-video branding
- Making money from your videos
- Video analytics
- The online video world is bigger than you think
- Using Google+ for marketing. Google+ overview
- Setting up an artist or band page
- Setting up your circles
- Using Pinterest for marketing. Pinterest overview
- Pinterest marketing strategies
- Pinterest SEO
- Ideas for using Pinterest
- Pinterest audio and video
- Using bookmarking sites. Bookmarking benefits
- StumbleUpon
- Digg
- Delicious
- Technorati
- General submission tips
- Posting frequency strategy. Posting on social media
- Posting on blogs
- Updating your website
- Newsletter frequency
- Posting videos
- Releasing music.