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Predictive analytics : the power to predict who will click, buy, lie, or die

Detalles Bibliográficos
Autor principal: Siegel, Eric
Formato: Libro
Lenguaje:English
Publicado: Hoboken, N.J. : Wiley, c2013.
Materias:
Tabla de Contenidos:
  • Liftoff! prediction takes action
  • With power comes responsibility : HP, Target, and the police deduce your secrets
  • The data effect : a glut at the end of the rainbow
  • The machine that learns : a look inside chase's prediction of mortgage risk
  • The ensemble effect : netflix, crowdsourcing, and supercharging prediction
  • Watson and the Jeopardy! challenge
  • Persuation by the numbers : how Telenor, U.S. Bank, and Obama Campaign Engineered Influence.