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Predictive analytics : the power to predict who will click, buy, lie, or die
Autor principal: | |
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Formato: | Libro |
Lenguaje: | English |
Publicado: |
Hoboken, N.J. :
Wiley,
c2013.
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Materias: |
Tabla de Contenidos:
- Liftoff! prediction takes action
- With power comes responsibility : HP, Target, and the police deduce your secrets
- The data effect : a glut at the end of the rainbow
- The machine that learns : a look inside chase's prediction of mortgage risk
- The ensemble effect : netflix, crowdsourcing, and supercharging prediction
- Watson and the Jeopardy! challenge
- Persuation by the numbers : how Telenor, U.S. Bank, and Obama Campaign Engineered Influence.