|
|
|
|
| LEADER |
00000pam a2200000 4500 |
| 001 |
3614174 |
| 003 |
UV# |
| 005 |
20150928133028.0 |
| 008 |
150928s1974 ilua b 001 0 eng d |
| 010 |
|
|
|a 73014610
|
| 020 |
|
|
|a 0030892279
|
| 040 |
|
|
|a DLC
|b spa
|c UV#
|d UV#
|
| 050 |
|
4 |
|a HF5415
|b G57 M3 1974
|
| 082 |
0 |
0 |
|a 658.8
|
| 100 |
1 |
|
|a Gist, Ronald R.
|
| 245 |
1 |
0 |
|a Marketing and society :
|b text and cases
|c / Ronald R. Gist.
|
| 250 |
|
|
|a [2d ed.]
|
| 260 |
|
|
|a Hinsdale, Ill. :
|b Dryden Press,
|c [c1974]
|
| 300 |
|
|
|a xviii, 683 p. :
|b il. ;
|c 24 cm.
|
| 490 |
0 |
|
|a The Dryden Press marketing series
|
| 500 |
|
|
|a Glosario: p. 657-664.
|
| 504 |
|
|
|a Incluye bibliografías e índice.
|
| 650 |
|
4 |
|a Mercadotecnia.
|
| 942 |
|
|
|c LIBRO
|6 _
|
| 999 |
|
|
|c 294146
|d 294146
|
