Business policy : text and cases

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Detalles Bibliográficos
Autor principal: Christensen, C. Roland (Carl Roland), 1919-1999 (autor)
Otros Autores: Andrews, Kenneth R. (Kenneth Richmond), 1916-2005 (autor), Bower, Joseph L. (autor), Learned, Edmund P. (Edmund Philip), 1900-1991
Formato: Libro
Lenguaje:English
Publicado: Homewood, Illinois : R. D. Irwin, [1978]
Edición:Cuarta edición
Materias:
Corporaciones > Estados Unidos > Estudio de casos
Administración de empresas > Estados Unidos > Estudio de casos
Tabla de Contenidos:
  • Introduction
  • The chief executive's job: roles and responsabilities
  • The concepto of corporate strategy
  • The company and the environment: relating opportunities to resources
  • The company and its strategist: relating corporate strategy to personal values
  • The company and its responsabilities to society: relating corporate strategy to ethical values
  • The ccomplishment of purpose: organizational structure and relationships
  • The accomplishment of purpose: organizational processes and behavior
  • Managing the strategic process.

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