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|a 0201629488
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| 035 |
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|a (Sirsi) i9780201629484
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| 050 |
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|a HF5415.13
|b B89
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| 035 |
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|a (Sirsi) a61548
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| 082 |
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4 |
|a 334.2
|b B917
|
| 100 |
1 |
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|a Buzzell Robert Dow,
|d 1933-
|
| 245 |
|
0 |
|a Administración de la mercadotecnia multinacional
|b : Lecturas y Casos
|c / [comp.] Robert D. Buzzell, John A. Quelch ; tr. ; Eduardo Ibarra Colado.
|
| 260 |
|
|
|a Wilmington :
|b Addison-Wesley Iberoamericana,
|c 1992.
|
| 300 |
|
|
|a viii, 505 p.
|b : il., retr.,
|c 22 cm.
|
| 500 |
|
|
|a Traducción de : Multinational marketing management, cases and readings.
|
| 504 |
|
|
|a Bibliografía :p. [504]-505.
|
| 650 |
|
4 |
|a Mercadoctecnia
|x Administración.
|
| 650 |
|
4 |
|a Mercadotecnia exterior
|x Administración
|x Estudios.
|
| 650 |
|
4 |
|a Mercado de exportación.
|
| 700 |
1 |
2 |
|a Quelch,John A., comp.
|
| 596 |
|
|
|a 14
|
| 942 |
|
|
|c LIBRO
|
| 999 |
|
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|c 30640
|d 30640
|
