Essentials of business research : a guide to doing your research project

Detalles Bibliográficos
Autor principal: Wilson, Jonathan
Formato: Libro
Lenguaje:English
Publicado: : , .
Los Angeles : SAGE, 2014.
Edición:Second edition.
Materias:
Empresas > Investigaciones > Metodología.
Tesis y disertaciones académicas
Tabla de Contenidos:
  • An introduction to business research
  • Developing a research topic
  • Conducting a literature review
  • Addressing ethical issues
  • Establishing a research design
  • Primary data collection
  • Using secondary data
  • Sampling
  • Analyzing quantitative data
  • Analyzing qualitative data
  • Writing up and presenting your research.

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