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Landing page optimization : the definitive guide to testing and tuning for conversions
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Indianapolis, Indiana :
Sybex/Wiley,
2008.
|
| Colección: | Serious skills
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| Materias: |
Tabla de Contenidos:
- Setting the stage
- Understanding your landing pages
- Understanding your audience
- Understanding the decision process
- Why your site is not perfect
- Selecting elements to tune
- The math of tuning
- Tuning methods
- Assembling the team and getting buy-in
- Developing your action plan
- Avoiding the pitfalls
- A closer look at the Google Website Optimizer.