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Trust agents : using the web to build influence, improve reputation, and earn trust
Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.
Autor principal: | |
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Otros Autores: | |
Formato: | Libro |
Lenguaje: | English |
Publicado: |
Hoboken, New Jersey :
John Wiley,
2010.
|
Edición: | Revised and updated. |
Materias: |
MARC
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008 | 170802s2010 njua b 001 0 eng d | ||
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010 | |a 2011380125 | ||
020 | |a 9780470635490 |q (rústica) | ||
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050 | 0 | 0 | |a HF5415.1265 |b B753 2010 |
100 | 1 | |a Brogan, Chris |9 437707 | |
245 | 1 | 0 | |a Trust agents : |b using the web to build influence, improve reputation, and earn trust |c / Chris Brogan and Julien Smith. |
250 | |a Revised and updated. | ||
264 | 1 | |a Hoboken, New Jersey : |b John Wiley, |c 2010. | |
264 | 4 | |c ©2010 | |
300 | |a xiii, 302 páginas : |b ilustraciones ; |c 23 cm. | ||
336 | |a texto |2 rdacontent | ||
337 | |a sin medio |2 rdamedia | ||
338 | |a volumen |2 rdacarrier | ||
504 | |a Incluye bibliografía e índice. | ||
520 | |a Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance. | ||
650 | 4 | |a Redes sociales en línea |x Aspectos económicos |9 360461 | |
650 | 7 | |a Mercadotecnia por Internet |9 3107 | |
650 | 7 | |a Medios de comunicación de masas |x Aspectos económicos |9 357337 | |
700 | 1 | |a Smith, Julien |9 437708 | |
942 | |2 lcc |c LIBRO |