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Strategic marketing for nonprofit organizations /
Autor principal: | |
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Otros Autores: | |
Formato: | Libro |
Lenguaje: | English |
Publicado: |
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,
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Englewood cliffs, new jersey : Prentice Hall, ©1991 |
Edición: | 4a. ed. |
Materias: |
MARC
LEADER | 00000nam a2200000zi 4500 | ||
---|---|---|---|
003 | UV# | ||
005 | 20170803111940.0 | ||
008 | 970106s1991 000 0 eng | ||
999 | |c 311507 |d 311506 | ||
020 | |a 0138519323 | ||
035 | |a MX001000558363 | ||
040 | |a UNAM | ||
050 | |a HF5415 |b K69 1991 | ||
100 | 1 | |a Kotler, Philip, |e autor | |
245 | 1 | 0 | |a Strategic marketing for nonprofit organizations / |c Philip Kotler, Alan R. Andreasen |
250 | |a 4a. ed. | ||
260 | |a : |b , |c . | ||
264 | 1 | |a Englewood cliffs, new jersey : |b Prentice Hall, |c ©1991 | |
300 | |a 644 páginas | ||
336 | |a texto |2 rdacontent | ||
337 | |a sin medio |2 rdamedia | ||
338 | |a volumen |2 rdacarrier | ||
650 | 4 | |a Organizaciones no lucrativas |z Mercadotecnia |x Mercadotecnia | |
700 | |a Andreasen, Alan R., |d 1934- , |e autor | ||
942 | |c LIBRO |6 _ |