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| LEADER |
00000pam a2200000 a 4500 |
| 001 |
708551 |
| 003 |
UV# |
| 005 |
20170803131116.0 |
| 008 |
970423s1998 njua b 001 0 eng |
| 999 |
|
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|c 311531
|d 311530
|
| 010 |
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|a 97019498
|
| 020 |
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|a 0132056186
|
| 040 |
|
|
|a DLC
|c DLC
|d DLC
|
| 050 |
0 |
0 |
|a HF5415.123
|b S55 1998
|
| 082 |
0 |
0 |
|a 658.8/02
|2 21
|
| 100 |
1 |
|
|a Sirgy, M. Joseph.
|4 autor
|
| 245 |
1 |
0 |
|a Integrated marketing communications :
|b a systems approach /
|c M. Joseph Sirgy.
|
| 260 |
|
|
|a Upper Saddle River, N.J. :
|b Prentice Hall,
|c c1998.
|
| 300 |
|
|
|a xix, 312 páginas :
|b iustrado ;
|c 24 cm.
|
| 504 |
|
|
|a Incluye bibliografía e índice.
|
| 650 |
|
4 |
|a Comunicación en marketing.
|
| 906 |
|
|
|a 7
|b cbc
|c orignew
|d 1
|e ocip
|f 19
|g y-gencatlg
|
| 942 |
|
|
|c LIBRO
|6 _
|
| 955 |
|
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|a pc16 to sa00 04-24-97; se42 04-24-97/se01/se05; CIP ver. pv04 12-11-97
|
