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011121s2003 mauadb b 001 0 eng d |
| 999 |
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|c 312231
|d 312230
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| 010 |
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|a 2001057963
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| 020 |
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|a 0072410752
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| 020 |
|
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|a 9780072410754
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| 040 |
|
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|a DLC
|b spa
|c DLC
|d UV#
|e rda
|
| 042 |
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|a pcc
|
| 050 |
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4 |
|a HF5415
|b M3682 2003
|
| 082 |
0 |
0 |
|a 658.8
|2 21
|
| 245 |
0 |
0 |
|a Marketing /
|c Roger A. Kerin [y otros tres].
|
| 250 |
|
|
|a 7th edition.
|
| 264 |
|
1 |
|a Boston, Mass. :
|b McGraw-Hill/Irwin,
|c [2003].
|
| 264 |
|
4 |
|c ©2003.
|
| 300 |
|
|
|a xliii, 741 páginas :
|b ilustraciones en color, gráficas en color, mapa en color ;
|c 29 cm.
|
| 336 |
|
|
|2 rdacontent
|a texto
|
| 337 |
|
|
|2 rdamedia
|a sin mediación
|
| 338 |
|
|
|2 rdacarrier
|a volumen
|
| 490 |
0 |
|
|a The Irwin/McGraw-Hill series in marketing
|
| 500 |
|
|
|a Glosario: páginas 663-681.
|
| 504 |
|
|
|a Incluye notas bibliográficas (páginas 682-710) e índices.
|
| 650 |
|
7 |
|a Mercadotecnia
|9 2251
|
| 700 |
1 |
|
|a Berkowitz, Eric N.
|9 445986
|
| 942 |
|
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|c LIBRO
|2 lcc
|
