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UV# |
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20220620145528.0 |
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160428s2016 sz a b 000 0 eng |
| 999 |
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|c 312853
|d 312852
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| 010 |
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|a 2016939981
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| 020 |
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|a 9783319311319
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| 040 |
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|a DLC
|b spa
|c DLC
|d UV#
|e rda
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| 050 |
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4 |
|a QA76.9.B45
|b C67 2016
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| 082 |
0 |
4 |
|a 005.7
|2 22
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| 100 |
1 |
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|a Cordon, Carlos
|e autor
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| 245 |
0 |
0 |
|a Strategy is digital :
|b how companies can use big data in the value chain
|c / Carlos Cordon, Pau García-Milà, Teresa Ferreiro Vilarino, Pablo Caballero
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| 264 |
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1 |
|a Switzerland :
|b Springer Berlin Heidelberg,
|c 2016.
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| 300 |
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|a ix, 144 páginas :
|b ilustraciones (algunas en color) ;
|c 24 cm.
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| 336 |
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|a texto
|2 rdacontent
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| 337 |
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|a sin medio
|2 rdamedia
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| 338 |
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|a volumen
|2 rdacarrier
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| 490 |
0 |
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|a Management for professionals
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| 504 |
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|a Incluye bibliografías.
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| 505 |
0 |
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|a Introduction -- From Digital Strategy to Strategy to Digital -- Serialization in the Pharmaceutical Industry -- The costumer Chain: The Omnichannel and the Omnichain -- Bikes or Drones to the Consumer: The Logistical Challenge of the Last Mile -- New Bussiness Models: Rocket Science -- Conclusions.
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| 650 |
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|a Big data
|9 427998
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| 650 |
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4 |
|a Administración de bases de datos
|9 2388
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| 650 |
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7 |
|a Mercadotecnia
|9 2251
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| 700 |
1 |
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|a García-Milà, Pau
|e autor
|
| 700 |
1 |
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|a Ferreiro Vilarino, Teresa
|e autor
|
| 700 |
1 |
|
|a Caballero, Pablo
|e autor
|
| 942 |
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|c LIBRO
|2 lcc
|
