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Strategy is digital : how companies can use big data in the value chain
| Autor principal: | |
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| Otros Autores: | , , |
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Switzerland :
Springer Berlin Heidelberg,
2016.
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| Colección: | Management for professionals
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| Materias: |
Tabla de Contenidos:
- Introduction
- From Digital Strategy to Strategy to Digital
- Serialization in the Pharmaceutical Industry
- The costumer Chain: The Omnichannel and the Omnichain
- Bikes or Drones to the Consumer: The Logistical Challenge of the Last Mile
- New Bussiness Models: Rocket Science
- Conclusions.