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00000cam a2200000 i 4500 |
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15540270 |
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UV# |
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20221027091501.0 |
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081202s2009 enk 001 0 eng |
| 999 |
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|c 328006
|d 328005
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| 010 |
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|a 2008049603
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| 020 |
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|a 9780749455071
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|a 0749455071
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|a DLC
|e rda
|b spa
|c DLC
|d DLC
|d UV#
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| 050 |
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4 |
|a HM1221
|b B76 2009
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| 082 |
0 |
4 |
|a 659.20285/4678
|2 22
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| 100 |
1 |
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|a Brown, Rob.
|e autor
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| 245 |
1 |
0 |
|a Public relations and the social web :
|b how to usie social media and web 2.0 in communications /
|c Rob Brown.
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| 264 |
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1 |
|a London, United Kingdom ;
|a Philadelphia, PA :
|b Kogan Page,
|c 2009.
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| 264 |
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4 |
|c ©2009.
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| 300 |
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|a x, 182 páginas ;
|c 25 cm.
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| 336 |
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|a texto
|2 rdacontent
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| 337 |
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|a sin medio
|2 rdamedia
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| 338 |
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|a volumen
|2 rdacarrier
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| 500 |
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|a Incluye índice.
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| 505 |
0 |
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|a Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing.
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| 650 |
|
7 |
|a Relaciones públicas
|9 4662
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| 650 |
|
7 |
|a Publicidad por Internet
|9 3108
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| 942 |
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|c LIBRO
|2 lcc
|
