Public relations and the social web : how to usie social media and web 2.0 in communications /

Detalles Bibliográficos
Autor principal: Brown, Rob (autor)
Formato: Libro
Lenguaje:English
Publicado: London, United Kingdom ; Philadelphia, PA : Kogan Page, 2009.
Materias:
Relaciones públicas
Publicidad por Internet
Tabla de Contenidos:
  • Something has happened to communications
  • The implications for communicators
  • The lunatics have taken over the asylum
  • The new channels
  • Digital PR and search engine optimization
  • The power of the new media
  • The new ethics
  • The blurring of channels
  • The battle for influence at the digital frontier
  • Horses and courses
  • Digital PR architecture
  • Tools of the trade
  • Evaluation and measurement
  • Dodging bear traps
  • The major players
  • The next big thing.

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