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161028s2017 njua 001 0 eng d |
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|a 2016036899
|
| 020 |
|
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|a 9781119341208 (cloth)
|
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|
|
|z 9781119341147 (epub)
|
| 020 |
|
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|z 9781119341062 (ePDF)
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| 040 |
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|a DLC
|b eng
|c DLC
|e rda
|d UV#
|
| 042 |
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|a pcc
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| 050 |
|
4 |
|a HF5415
|b K67 M443 2017
|
| 082 |
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4 |
|a 658.8
|2 23
|
| 100 |
1 |
|
|a Kotler, Philip
|9 366745
|e autor
|
| 245 |
1 |
0 |
|a Marketing 4.0 :
|b moving from traditional to digital /
|c Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
|
| 246 |
3 |
|
|a Marketing four point zero
|
| 264 |
|
1 |
|a Hoboken, New Jersey :
|b Wiley,
|c [2017].
|
| 264 |
|
4 |
|c ©2017
|
| 300 |
|
|
|a xix, 184 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 336 |
|
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|a texto
|2 rdacontent
|
| 337 |
|
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|a sin mediación
|2 rdamedia
|
| 338 |
|
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|a volumen
|2 rdacarrier
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| 500 |
|
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|a Incluye índice.
|
| 650 |
|
7 |
|a Mercadotecnia
|9 2251
|
| 650 |
|
7 |
|a Mercadotecnia por Internet
|9 3107
|
| 700 |
1 |
|
|a Kartajaya, Hermawan,
|d 1947-
|e autor
|
| 700 |
1 |
|
|a Setiawan, Iwan,
|e autor
|
| 942 |
|
|
|2 lcc
|c LIBRO
|
