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The four steps to the epiphany : successful strategies for products that win /
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
[California] :
[Steve Blank],
2013.
|
| Edición: | Fifth edition. |
| Materias: |
Tabla de Contenidos:
- The hero's journey
- Introduction
- The path to disaster : the product development model
- The path to epiphany : the customer development model
- Customer discovery
- Customer validation
- Customer creation
- Company building
- Appendix A : customer development team
- Appendix B : Customer development checklist.