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140522s2014 njua 001 0 eng |
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|a 2014020267
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|a 9781480369528
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|a 1480369527
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|a 780.68/8
|2 23
|
| 100 |
1 |
|
|a Borg, Bobby
|9 447440
|e autor
|
| 245 |
1 |
0 |
|a Music marketing for the DIY musician :
|b creating and executing a plan of attack on a low budget /
|c Bobby Borg.
|
| 246 |
3 |
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|a Music marketing for the do it yourself musician
|
| 264 |
|
1 |
|a Milwaukee, WI :
|b Hal Leonard Books,
|c 2014.
|
| 300 |
|
|
|a xxii, 343 páginas :
|b ilustraciones ;
|c 26 cm.
|
| 336 |
|
|
|a texto
|2 rdacontent
|
| 337 |
|
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|a sin mediación
|2 rdamedia
|
| 338 |
|
|
|a volumen
|2 rdacarrier
|
| 490 |
0 |
|
|a MusicPro guides
|
| 504 |
|
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|a Bibliografía: páginas 317-330 e índice.
|
| 505 |
0 |
|
|a An overview of the complete DIY marketing process : creating and executing a plan of attack in a nutshell -- Describe your company's vision : identifying your musical purpose and setting your career on course -- Identifying profitable opportunities or "needs" : conducting a SWOT analysis -- Analyze your customers : Identifying, segmenting, and targeting your market -- Learn from your competitors : conducting a competitor analysis -- Demo your products and services : getting feedback before committing your valuable resources -- Set your marketing plan goals : using the SMART model -- Develop your company's brand strategy : creating the right identity for your company and its people -- Develop a brand strategy for your products/services : achieving the desired image for your tours, records, merch, and more -- Finalize your products and services for the marketplace : delivering on the promise of your brand -- Devise a pricing strategy : reinforcing your brand image and generating revenue and awareness -- Establish a place strategy, part 1 : booking live-performance sets and distributing records -- Establish a place strategy, part 2 : distributing your merch and songs effectively for sale and/or license -- Formulate a promotion strategy, part 1 : winning over fans via publicity and paid advertising -- Formulate a promotion strategy, part 2 : using Internet, word-of-mouth, and guerrilla marketing to get customers -- Formulate a promotion strategy, part 3 : winning over fans via radio play and creative sponsorships -- Formulate a promotion strategy, part 4 : uitilizing direct marketing, personal selling, and sales promotions to get fans -- Prepare a measuring strategy : tracking, analyzing, and adjusting your market campaign -- Assemble your Marketing Plan of Attack : presenting your business and marketing ideas effectively -- Execute your marketing plan effectively : adopting the right policies that get your company results -- Continue to learn about marketing : strengthening your marketing muscles with 20 exercises.
|
| 650 |
|
4 |
|a Comercio de música
|x Orientación vocacional.
|
| 650 |
|
4 |
|a Músicos
|9 3995
|
| 830 |
|
0 |
|a MusicPro guides.
|
| 906 |
|
|
|a 7
|b cbc
|c orignew
|d 1
|e ecip
|f 20
|g y-gencatlg
|
| 942 |
|
|
|2 lcc
|c LIBRO
|
| 955 |
|
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|b vk73 2014-05-22
|i vk73 2014-05-22
|
