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|c 337240
|d 337239
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|a 9786074815283
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|a UV#
|b spa
|c UV#
|e rda
|d UV#
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4 |
|a HF5415.2
|b M32 I5 2011
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| 100 |
1 |
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|a McDaniel, Carl D.,
|9 405713
|c Jr.,
|d 1941-
|e autor
|
| 245 |
1 |
0 |
|a Investigación de mercados
|c / Carl McDaniel, Roger Gates ; traducción Guadalupe Meza Staines, Martha Elsa Mauri Hernández
|
| 250 |
|
|
|a Octava edición
|
| 264 |
|
1 |
|a México, D.F. :
|b Cengage Learning,
|c 2011
|
| 300 |
|
|
|a 694 páginas :
|b Ilustraciones ;
|c 27 cm.
|e + 1 disco compacto
|
| 336 |
|
|
|2 rdacontent
|a texto
|
| 337 |
|
|
|2 rdamedia
|a sin mediación
|
| 338 |
|
|
|2 rdacarrier
|a volumen
|
| 650 |
|
7 |
|a Mercadotecnia
|x Investigaciones
|9 2251
|
| 700 |
1 |
|
|a Gates, Roger H.,
|9 434673
|d 1942-
|e autor
|
| 942 |
|
|
|2 lcc
|c LIBRO
|
