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|a 9781260092110
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|b spa
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4 |
|a HF5415
|b K47 2019
|
| 082 |
|
4 |
|a 658.8
|
| 100 |
1 |
|
|a Kerin, Roger A.
|9 408387
|e autor
|
| 245 |
1 |
|
|a Marketing /
|c Roger A. Kerin, Steven W. Hartley.
|
| 264 |
|
1 |
|a New York, NY :
|b McGraw Hill Education,
|c [2019].
|
| 264 |
|
4 |
|c ©2019.
|
| 300 |
|
|
|a xliii, 734 paginas :
|b ilustraciones en color, gráficas en color, mapa en color ;
|c 28 cm.
|
| 336 |
|
|
|a texto
|2 rdacontent
|
| 337 |
|
|
|a sin mediación
|2 rdamedia
|
| 338 |
|
|
|a volumen
|2 rdacarrier
|
| 500 |
|
|
|a Glosario: páginas 685- 695.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice.
|
| 650 |
|
7 |
|a Mercadotecnia
|9 2251
|
| 700 |
1 |
|
|a Hartley, Steven W.
|9 446060
|e autor
|
| 942 |
|
|
|2 lcc
|c LIBRO
|
