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|a 0073656453
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|a HF5415
|b M368 2000
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4 |
|a 658.8
|
| 245 |
0 |
0 |
|a Marketing /
|c Eric N. Berkowitz [y otros tres].
|
| 250 |
|
|
|a 6th edition.
|
| 264 |
|
1 |
|a Boston, Mass. :
|b Irwin/McGraw-Hill,
|c [2000].
|
| 264 |
|
4 |
|c ©2000.
|
| 300 |
|
|
|a xxxii, 736 páginas :
|b ilustraciones en color, gráficas en color ;
|c 29 cm.
|
| 336 |
|
|
|2 rdacontent
|a texto
|
| 337 |
|
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|2 rdamedia
|a sin mediación
|
| 338 |
|
|
|2 rdacarrier
|a volumen
|
| 490 |
0 |
|
|a The Irwin/McGraw-Hill series in marketing
|
| 500 |
|
|
|a Glosario: páginas 658-674.
|
| 504 |
|
|
|a Incluye notas bibliográficas (páginas 675-704) e índices.
|
| 650 |
|
7 |
|a Mercadotecnia
|9 2251
|
| 700 |
1 |
|
|a Berkowitz, Eric N.
|9 445986
|
| 942 |
|
|
|c LIBRO
|2 lcc
|
