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|a 2013027943
|
| 020 |
|
|
|a 9781118734025 (epub)
|
| 020 |
|
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|a 9781118734056 (pdf)
|
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|z 9781118733899 (cloth)
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|a 658.8/3
|2 23
|
| 100 |
1 |
|
|a Arthur, Lisa
|9 449195
|e autor
|
| 245 |
1 |
0 |
|a Big data marketing :
|b engage your customers more effectively and drive value
|c / Lisa Arthur.
|
| 264 |
|
1 |
|a Hoboken, New Jersey :
|b John Wiley & Sons, Inc.,
|c [2014]
|
| 300 |
|
|
|a xiv, 192 páginas :
|b ilustraciones ;
|c 23 cm.
|
| 336 |
|
|
|a texto
|2 rdacontent
|
| 337 |
|
|
|a sin medio
|2 rdamedia
|
| 338 |
|
|
|a volumen
|2 rdacarrier
|
| 504 |
|
|
|a Incluye bibliografía e índice
|
| 650 |
|
7 |
|a Mercadotecnia
|x Administración.
|9 2251
|
| 650 |
|
7 |
|a Mercadotecnia
|x Procesamiento de datos.
|9 2251
|
| 650 |
|
4 |
|a Marketing research
|x Statistical methods.
|
| 650 |
|
7 |
|a Mercadotecnia por Internet
|9 3107
|
| 776 |
0 |
8 |
|i Print version:
|a Arthur, Lisa.
|t Big data marketing
|d Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
|z 9781118733899
|w (DLC) 2013025397
|
| 906 |
|
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