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170626s2018 njua b 001 0 eng |
| 999 |
|
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|c 368320
|d 368319
|
| 010 |
|
|
|a 2017022067
|
| 020 |
|
|
|a 9781118980828 (cloth)
|
| 040 |
|
|
|a DLC
|b eng
|c DLC
|e rda
|d DLC
|
| 050 |
0 |
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|a HD69.B7
|b W53 2018
|
| 082 |
|
4 |
|a 658.8/27
|2 23
|
| 100 |
1 |
|
|a Wheeler, Alina,
|e autor
|
| 245 |
1 |
0 |
|a Designing brand identity :
|b an essential guide for the entire branding team /
|c Alina Wheeler.
|
| 250 |
|
|
|a Fifth edition.
|
| 264 |
|
1 |
|a Hoboken, New Jersey :
|b Wiley ;
|c [2017].
|
| 300 |
|
|
|a xi, 324 páginas :
|b ilustraciones en color ;
|c 29 cm.
|
| 336 |
|
|
|a texto
|2 rdacontent
|
| 337 |
|
|
|a sin mediación
|2 rdamedia
|
| 338 |
|
|
|a volumen
|2 rdacarrier
|
| 504 |
|
|
|a Incluye bibliografía (páginas 310-311) e índice.
|
| 650 |
|
4 |
|a Productos de marca
|9 358755
|
| 650 |
|
4 |
|a Productos de marca registrada (Mercadotecnia)
|9 438937
|
| 650 |
|
4 |
|a Trademarks
|x Design.
|
| 650 |
|
4 |
|a Publicidad
|9 4367
|x Productos de marca.
|
| 776 |
0 |
8 |
|i Online version:
|a Wheeler, Alina, author.
|t Designing brand identity
|b Fifth edition.
|d Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
|z 9781119375418
|w (DLC) 2017030982
|
| 942 |
|
|
|2 lcc
|c LIBRO
|
