Cargando…
Management and creativity : from creative industries to creative management /
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Malden, MA :
Blackwell Publishing,
2007.
|
| Materias: | |
| Acceso en línea: | http://www.loc.gov/catdir/toc/ecip067/2006002731.html http://www.loc.gov/catdir/enhancements/fy0802/2006002731-d.html http://www.loc.gov/catdir/enhancements/fy0802/2006002731-b.html |
Tabla de Contenidos:
- Defining creativity
- From individuals to processes : creative teams and innovation
- Creative systems : implications for management and policy in the creative industries
- Managing creative work through release and control : the myth of the self-motivated creative worker
- Seeing the pattern : strategy, leadership and adhocracy
- Business development and organisational change
- From creative marketing to creative consumption
- The politics of creativity.