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991123s1968 000 0 d |
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|a UV#
|b spa
|c UV#
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| 082 |
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4 |
|a 650
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| 100 |
1 |
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|a Zaltman, Gerald
|9 425817
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| 245 |
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3 |
|a La mercadotecnia :
|b contribuciones de las ciencias de la conducta
|c / dir. William F. Massy ; tr. Patricia S. de Jadresic ; rev. Sergio Martínez Cano
|
| 260 |
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|a México
|b : Herrero,
|c 1968
|
| 300 |
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|a 181 p]
|c ; 23 cm.
|
| 490 |
0 |
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|a Serie Harbrace de Negocios y Economía
|
| 534 |
|
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|a Marketing: contributions from the behavioral sciences
|
| 650 |
|
7 |
|a Administración
|9 2087
|
| 942 |
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|c LIBRO
|6 _
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| 999 |
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|c 48024
|d 48024
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