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1 |
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|a Alfaro Drake, Tomás,
|d 1951-
|
| 245 |
1 |
3 |
|a El marketing como arma competitiva
|b : cómo asignar prioridades a los recursos comerciales
|c / Thomás Alfaro Drake.
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| 260 |
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|a Madrid
|b : McGraw-Hill,
|c 1992.
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| 300 |
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|a viii, 308 p.
|b : il.
|c ; 24 cm.
|
| 490 |
0 |
0 |
|a Ser. McGraw-Hill de management
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| 650 |
|
4 |
|a Mercadotecnia
|x Administración.
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| 902 |
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|a DGBUV
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|a 2 27 37 46
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