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1 |
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|a Stone, Bob
|
| 245 |
1 |
0 |
|a Manual de mercadeo directo
|c / Bob Stone; Tr. Jesús Villamizar Herrera ; asesoría y revisión técnica Humberto Serna Gómez.
|
| 260 |
|
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|a Santafé de Bogotá, Colombia
|b : Legis Editores,
|c 1989.
|
| 300 |
|
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|a xv, 550 p
|b : il
|c ; 24 cm.
|
| 490 |
0 |
0 |
|a Serie empresarial
|
| 504 |
|
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|a Glosario: p. 529-543.
|
| 500 |
|
|
|a Traducción de: Successful direct marketing methods.
|b 4th ed.
|
| 650 |
|
4 |
|a Mercadotecnia
|x Manuales.
|
| 650 |
|
4 |
|a Mercadotecnia. directo.
|
| 902 |
|
|
|a DBUV
|
| 596 |
|
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|a 2
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| 942 |
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|c LIBRO
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|c 61003
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