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| 008 |
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| 999 |
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|a 9684512791
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| 040 |
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|a UV#
|b spa
|c UV#
|d UV#
|e rda
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| 050 |
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4 |
|a HF5415
|b S3
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| 100 |
1 |
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|a Schewe, Charles D.
|e autor
|
| 245 |
1 |
0 |
|a Mercadotecnia
|b : conceptos y aplicaciones
|c / Charles D. Schewe, Reuben M. Smith ; traducción, Hortensia Corona de Contin
|
| 264 |
|
1 |
|a México
|b : McGraw-Hill,
|c 1987
|
| 300 |
|
|
|a xxiii, 724 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 336 |
|
|
|a texto
|2 rdacontent
|
| 337 |
|
|
|a sin mediación
|2 rdamedia
|
| 338 |
|
|
|a volumen
|2 rdacarrier
|
| 500 |
|
|
|a Glosario: páginas [687]-703
|
| 500 |
|
|
|a Incluye índice.
|
| 534 |
|
|
|a Marketing concepts and applications
|
| 650 |
|
4 |
|a Mercadotecnia
|
| 700 |
1 |
|
|a Smith, Reuben M.
|e coautor
|
| 942 |
|
|
|c LIBRO
|2 lcc
|
