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| 001 |
SBUV013793 |
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001205s1997 nyu b 000 0 eng d |
| 020 |
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|a 0786311312
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| 020 |
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|a 9780786311316
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| 035 |
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|a (Sirsi) i9780786311316
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| 040 |
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|a c en p (lc)
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| 050 |
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4 |
|a HM263
|b H36
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| 082 |
|
4 |
|a 658.45
|
| 245 |
|
4 |
|a The handbook of strategic public relations & integrated communications
|c / [ed. by] Clarke L. Caywood.
|
| 260 |
|
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|a New York
|b : McGraw-Hill,
|c c1997.
|
| 300 |
|
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|a xxvi, 574 p.
|c ; 27 cm.
|
| 490 |
0 |
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|a Marketing
|
| 504 |
|
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|a Incluye bibliografías.
|
| 650 |
|
4 |
|a Relaciones públicas.
|
| 650 |
|
7 |
|a Comunicación en administración
|9 2171
|
| 650 |
|
4 |
|a Comunicación en mercadotecnia.
|9 357367
|
| 700 |
1 |
|
|a Caywood, Clarke, L.,
|d 1947-
|
| 902 |
|
|
|a DGBUV
|
| 596 |
|
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|a 72
|
| 942 |
|
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|c LIBRO
|
| 999 |
|
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|c 66873
|d 66873
|
