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SBUV015833 |
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991106s1996 000 0 d |
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|a 0850132541
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|a (Sirsi) i9780850132540
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|a (Sirsi) SBUV015833
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|a lc web
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|
4 |
|a HF5415.13
|b C73
|3 1996
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245 |
|
0 |
|a Creating winning marketing plans
|b : planning, strategies and objectives
|c / Sidney J. Levi, ed.
|
250 |
|
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|a 3rd ed
|
260 |
|
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|a Chicago, Ill.
|b : Dartnell Corp.,
|c c1996
|
300 |
|
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|a xii, 273 p
|b : il
|c ; 27 cm.
|
500 |
|
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|a Capítulos extractados de: The Dartnell marketing manager's handbook, ed. por Sidney J. Levy, George R. Frerichs and Howard L. Gordon
|
500 |
|
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|a Incluye bibliografías
|
650 |
|
4 |
|a Mercadotecnia
|x Planificación
|
700 |
|
|
|a Levy, Sidney J.,
|d 1921-
|e , ed
|
596 |
|
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|a 64
|
942 |
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|c CONSULTA
|
999 |
|
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|c 67210
|d 67210
|