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a 000 0 |
| 008 |
991106s1995 000 0 d |
| 020 |
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|a 1557385394
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| 035 |
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|a (Sirsi) i9781557385390
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| 035 |
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|a (Sirsi) SBUV015846
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| 040 |
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|a www
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| 050 |
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4 |
|a HF5415
|b R36
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| 100 |
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|a Rao, Vithala R.
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| 245 |
|
4 |
|a The new science of marketing
|b : state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future
|c / Vithala R. Rao, Joel H. Steckel
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| 260 |
|
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|a Chicago, Ill.
|b : Irwin,
|c c1995
|
| 300 |
|
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|a xi, 350 p
|b : il
|c ; 24 cm.
|
| 500 |
|
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|a Incluye bibliografías
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| 650 |
|
4 |
|a Mercadotecnia
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| 700 |
|
|
|a Steckel, Joel H
|e , coaut.
|
| 740 |
|
|
|a State-of-the-art tools for anticipating and tracking the market forces that will shape your compny's future
|
| 596 |
|
|
|a 64
|
| 942 |
|
|
|c CONSULTA
|
| 999 |
|
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|c 67211
|d 67211
|
