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SBUV017644 |
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a 000 0 |
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991106s1997 000 0 d |
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|a 0844234281
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035 |
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|a (Sirsi) i9780844234281
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035 |
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|a (Sirsi) SBUV017644
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040 |
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|a C en P(lc)
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050 |
|
4 |
|a HF5861
|b T57
|3 1997
|
082 |
|
4 |
|a 659.133
|
100 |
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|a Throckmorton, Joan
|
245 |
|
0 |
|a Winning direct response advertising
|b : from print through interactive media
|c / foreword by Thomas L. Collins
|
250 |
|
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|a 2nd ed
|
260 |
|
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|a Lincolnwood, Il.
|b : NTC Business Books,
|c c1997
|
300 |
|
|
|a xv, 454 p
|b : il
|c ; 28 cm.
|
650 |
|
7 |
|a Publicidad por correspondencia
|9 3174
|
650 |
|
4 |
|a Mercadotecnia
|
596 |
|
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|a 64
|
942 |
|
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|c CONSULTA
|
999 |
|
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|c 67295
|d 67295
|