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|a 9586002292
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|a librunam
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|a HF5415.2
|b J36
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|9 366752
|a Jany Castro, José Nicolás
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245 |
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|a Investigación integral de mercados
|b : un enfoque operativo
|c / José Nicolás Jany Castro.
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260 |
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|a Santafé de Bogotá
|b : McGraw-Hill,
|c 1994.
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300 |
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|a ix, 265 p.
|b : il.
|c ; 24 cm.
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336 |
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|2 rdacontent
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337 |
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|2 rdamedia
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338 |
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|2 rdacarrier
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500 |
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|a Bibliografía: p. [261]-262.
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650 |
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|a Mercadotecnia
|x Investigaciones.
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942 |
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|c LIBRO
|2 lcc
|