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| 001 |
SBUV022264 |
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UV# |
| 005 |
20211013163134.0 |
| 006 |
a 000 0 |
| 008 |
991107s1994 000 0 d |
| 999 |
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|c 67619
|d 67619
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| 020 |
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|a 8448118464
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| 040 |
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|a orig
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| 050 |
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4 |
|a HF5415
|b M56
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| 100 |
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|a Miquel Peris, Salvador
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| 245 |
|
0 |
|a Introducción al marketing
|c / Salvador Miquel Peris, Alejandro Mollá Descals, J. Enrique Bigné Alcañiz
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| 260 |
|
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|a Madrid
|b : McGraw-Hill,
|c c1994
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| 300 |
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|a xii, 176 p
|c ; 24 cm.
|
| 336 |
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|2 rdacontent
|
| 337 |
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|2 rdamedia
|
| 338 |
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|2 rdacarrier
|
| 500 |
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|a Bibliografía: p. 169
|
| 650 |
|
4 |
|a Mercadotecnia
|
| 700 |
|
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|a Mollá Descals, Alejandro
|e , coaut.
|
| 700 |
|
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|a Bigné Alcañiz, J. Enrique
|e , coaut.
|
| 942 |
|
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|c LIBRO
|2 lcc
|
