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00000nam a22000007a 4500 |
| 001 |
SBUV028225 |
| 006 |
a 000 0 |
| 008 |
991107s1996 000 0 d |
| 020 |
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|a 0256182574
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| 035 |
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|a (Sirsi) i9780256182576
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| 035 |
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|a (Sirsi) SBUV028225
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| 040 |
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|a c en p (lc)
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| 050 |
|
4 |
|a HF5821
|b A7
|3 1996
|
| 082 |
|
4 |
|a 659.1
|
| 100 |
|
|
|a Arens, William F.
|
| 245 |
|
0 |
|a Contemporary advertising
|c / William F. Arens with the editorial collaboration of Jack J. Whidden
|
| 250 |
|
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|a 6th ed
|
| 260 |
|
|
|a Chicago, Ill.
|b : Irwin,
|c c1996
|
| 300 |
|
|
|a 1 v. (varias paginaciones)
|b : il. col
|c ; 29 cm.
|
| 490 |
0 |
|
|a The Irwin series in marketing
|
| 500 |
|
|
|a Incluye bibliografías
|
| 500 |
|
|
|a Glosario: p. G-1-G-18
|
| 650 |
|
4 |
|a Publicidad
|
| 700 |
|
|
|a Whidden, Jack J
|
| 596 |
|
|
|a 64
|
| 942 |
|
|
|c LIBRO
|
| 999 |
|
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|c 68070
|d 68070
|
