|
|
|
|
| LEADER |
00000nam a22000007a 4500 |
| 001 |
SBUV030996 |
| 003 |
UV# |
| 005 |
20151016185540.0 |
| 006 |
a 000 0 |
| 008 |
991107s1997 000 0 d |
| 020 |
|
|
|a 0256204640
|
| 040 |
|
|
|a c en p (lc)
|
| 050 |
|
4 |
|a HF5415.13
|b B47
|3 1997
|
| 082 |
|
4 |
|a 658.9
|
| 100 |
1 |
|
|a Bernhardt, Kenneth L.,
|d 1944-
|9 405962
|
| 245 |
|
0 |
|a Cases in marketing management
|c / Kenneth L. Bernhardt, Thomas C. Kinnear
|
| 250 |
|
|
|a 7th ed
|
| 260 |
|
|
|a Chicago, Ill.
|b : Irwin,
|c c1997
|
| 300 |
|
|
|a xiv, 665 p
|b : il
|c ; 24 cm.
|
| 490 |
0 |
|
|a The Irwin series in marketing
|
| 500 |
|
|
|a Incluye notas bibliográficas
|
| 650 |
|
4 |
|a Mercadotecnia
|x Administración
|x Estudio de casos
|
| 650 |
|
4 |
|a Mercadotecnia
|x Toma de decisiones
|x Estudio de casos
|
| 700 |
|
|
|a Kinnear, Thomas C.
|e , coaut.
|9 366743
|
| 942 |
|
|
|c LIBRO
|6 _
|
| 999 |
|
|
|c 68436
|d 68436
|
