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| LEADER |
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| 001 |
SBUV000790 |
| 003 |
UV# |
| 005 |
20210825224853.0 |
| 006 |
a 000 0 |
| 008 |
991105s1987 mx 000 0 spa d |
| 999 |
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|c 6913
|d 6913
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| 020 |
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|a 9688801364
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| 040 |
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|a UV#
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| 050 |
|
4 |
|a HF5415
|b C8
|
| 100 |
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|a Cundiff, Edward W.
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| 245 |
|
0 |
|a Curso de mercadotecnia moderna
|c / Edward W. Cundiff, Richard R. Still, Norman A. P. Govoni ; tr. Jorge Cárdenas Nanneti
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| 260 |
|
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|a México
|b : Prentice-Hall Hispanoamericana,
|c 1987
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| 300 |
|
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|a 2 v. (455 p.)
|c ; 23 cm.
|
| 336 |
|
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|2 rdacontent
|
| 337 |
|
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|2 rdamedia
|
| 338 |
|
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|2 rdacarrier
|
| 534 |
|
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|a Fundamentals of modern marketing.
|b 2a ed
|
| 650 |
|
4 |
|a Mercadotecnia
|
| 700 |
|
|
|a Still, Richard R.
|e , coaut.
|
| 700 |
|
|
|a Govoni, Norman A. P.
|e , coaut.
|
| 942 |
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|c LIBRO
|
