|
|
|
|
LEADER |
00000nam a22000007a 4500 |
001 |
SBUV030987 |
003 |
UV# |
005 |
20211014192859.0 |
006 |
a 000 0 |
008 |
991119s1995 000 0 d |
999 |
|
|
|c 69168
|d 69168
|
040 |
|
|
|a lc
|
050 |
|
4 |
|a HF5415.13
|b E8
|
082 |
|
4 |
|a 658.802
|
245 |
|
3 |
|a La esencia del marketing
|c / selección de Robert J. Dolan ; Shapiro... [et al.] ; tr., Adriana de Hassan
|
260 |
|
|
|a Bogotá
|b : Norma,
|c c1995
|
300 |
|
|
|a 2 v
|c ; 24 cm.
|
336 |
|
|
|2 rdacontent
|
337 |
|
|
|2 rdamedia
|
338 |
|
|
|2 rdacarrier
|
490 |
0 |
|
|a Selección de artículos de grandes pensadores contemporáneos
|
500 |
|
|
|a 95804283951 -- 958-0430-24-1(v.2)
|
500 |
|
|
|a Artículos publicados por la Harvard Business School Press
|
505 |
|
|
|t v. 1. Estrategia --
|t v. 2. Plan de acción
|
534 |
|
|
|a Strategic marketing management
|
650 |
|
4 |
|a Mercadotecnia
|x Administración
|
700 |
|
|
|a Dolan, Robert J.
|9 370950
|
700 |
|
|
|a Shapiro, Benson
|
710 |
|
|
|a Harvard Business School Press
|
942 |
|
|
|c LIBRO
|2 lcc
|