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| LEADER |
00000cam a2200000 i 4500 |
| 001 |
SBUV000882 |
| 003 |
UV# |
| 005 |
20191211181926.0 |
| 006 |
a 000 0 |
| 008 |
991105s1984 mx d 000 0 spa d |
| 999 |
|
|
|c 6996
|d 6996
|
| 020 |
|
|
|a 9687037164
|
| 040 |
|
|
|a UV#
|b spa
|e rda
|c UV#
|
| 050 |
|
4 |
|a HF5803
|b C47 1984
|
| 100 |
|
|
|a Cervantes, José Antonio
|c autor
|
| 245 |
|
0 |
|a Glosario de términos publicitarios, mercadológicos y afines /
|c José Antonio Cervantes
|
| 260 |
|
|
|a México
|b : Eds. de Comunicación,
|c 1984
|
| 300 |
|
|
|a 103 p
|c ; 21 cm.
|
| 336 |
|
|
|2 rdacontent
|
| 337 |
|
|
|2 rdamedia
|
| 338 |
|
|
|2 rdacarrier
|
| 490 |
0 |
|
|a Colec. Comunicación
|
| 650 |
|
4 |
|a Publicidad
|x Terminología
|
| 650 |
|
4 |
|a Mercadotecnia
|x Terminología
|
| 942 |
|
|
|c CONSULTA
|
