|
|
|
|
| LEADER |
00000nam a22000002a 4500 |
| 001 |
SBUV001081 |
| 006 |
a 000 0 |
| 008 |
991105s1982 mx 000 0 spa d |
| 020 |
|
|
|a 9684227183
|
| 035 |
|
|
|a (Sirsi) i9789684227187
|
| 035 |
|
|
|a (Sirsi) SBUV001081
|
| 050 |
|
4 |
|a HF5415
|b P74
|
| 100 |
1 |
|
|a Pride, William M.
|
| 245 |
1 |
0 |
|a Marketing
|b : decisiones y conceptos básicos
|c / William M. Pride, O. C. Ferrell ; tr. Julio Coro Pando.
|
| 260 |
|
|
|a México
|b : Interamericana,
|c 1982 (reimpr. 1988)
|
| 300 |
|
|
|a xxiv, 724 p.
|b : il.
|c ; 25 cm.
|
| 500 |
|
|
|a En la portada: McGraw-Hill
|
| 500 |
|
|
|a Incluye bibliografías
|
| 500 |
|
|
|a Traducción de : Marketing basic concepts and decisions.
|b 2a ed.
|
| 650 |
|
4 |
|a Mercadotecnia.
|
| 700 |
1 |
2 |
|9 366602
|a Ferrell, O. C.
|
| 596 |
|
|
|a 8 37 43 58 63 72
|
| 942 |
|
|
|c LIBRO
|6 _
|
| 999 |
|
|
|c 7060
|d 7060
|
